Born from the merger of Setic and Pourtier over twenty years ago, the Group is now adopting a new unified brand, reaffirming its position as a key player in the wire and cable industry for energy and data transmission.
This new brand reflects the strategic direction the Group has taken in recent years and highlights the ongoing strengthening of synergies across its areas of expertise, operations, and commercial practices. These synergies enable Setic & Pourtier to respond more effectively to the evolving needs of its clients in rapidly transforming markets.
The new, more unified and powerful brand is expressed through a shared identity. Setic & Pourtier now operates under a single visual identity and logo. The service brands, C2S and Bow Technology, have also been redesigned to align coherently with the parent brand.
To mark this important milestone, the Group is also introducing a new tagline:
“Wire and cable solutions powering a changing world.”
This new vision from Setic & Pourtier emphasizes the central role of wires and cables in the world’s transformations—whether industrial, economic, energy-related, or digital. It also reflects the Group’s commitment to reaffirming its role as a vital link in the value chain, helping its clients meet the greatest technological challenges of our time, anywhere in the world.
Finally, the launch of the new Setic & Pourtier brand is accompanied by a new website and a brand film, unveiled for the first time at the Interwire 2025 International Trade Fair in Atlanta.
