Interwire 2025 was far more than just another trade show. For SETIC & POURTIER, it was a deep dive into innovation, human interaction, and tangible business opportunities. A truly standout edition in many ways.
Meaningful Encounters
In an increasingly digital world, this edition reminded us of a fundamental truth: nothing replaces face-to-face interaction.
At our booth, there were no machine demonstrations this time — but instead, genuine conversations, direct market feedback, and ideas that only emerge when people meet.
“We didn’t just showcase machines. We listened. We exchanged. We connected. We smiled.”
A Technological Showcase at the Heart of Tomorrow’s Challenges
Our solutions drew strong interest, particularly around today’s major challenges:
- Energy transition
- Data centers
- Connected devices
- Electric vehicles
It was a chance to see, touch, compare — and most importantly, to understand the market’s signals.
A New Identity for a New Era
Interwire 2025 was also the perfect stage to unveil our new visual identity.
New logo, new look — same ambition: to support the transformation of the cable industry with boldness and clarity.
This new identity reflects who we are today:
- A global leader in cable manufacturing solutions
- A partner committed to innovation and sustainability
- A team united under a bold, modern vision
The feedback was overwhelmingly positive, and our new image resonated beautifully throughout the Mercedes Stadium.
35 Years of Presence in the U.S.
We also celebrated a major milestone: 35 years of SETIC & POURTIER of America (SpoA)
A symbolic anniversary that highlights our long-standing presence in the North American market and our ongoing commitment to our clients.
Thank You to Everyone Who Made It Possible
A heartfelt thank you to our dedicated team on-site, as well as to our clients, partners, and friends for making this edition truly unforgettable.
We return home proud, inspired, and ready for what’s next.
